Brainstorming The Questions You Are Asked Everyday

And that’s what you need to do, for your business or your company. Being in the manufacturing environment for so long ( 30 years ) it did not occur to me that I had to do this diligently.

So, late one night, I sat down and listed down all the questions that my department and I have received over the years ( as far as I can remember), As you can imagine the writing was fast, after all, I have been working in the manufacturing line for so many years and I have heard questions from the marketing personnel, from salespersons and from customers every day, so the idea of simply recalling these questions was by no means difficult. After about an hour, I had at least 50 questions listed on the paper.

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And what happened next is where things became a little interesting. From the questions that I have listed, over the coming weeks, I, along with some of my colleagues in the manufacturing department would write answers or make videos answering each of them. ( as far as the company’s policy can allow). Some of these answers are published on our company’s websites with the question itself becoming the title of the post. The videos were sent to the marketing department for distribution to customers and prospects.

If I was on a sale appointment along with sales personnel, as soon as the prospect ask me a question, my immediate thought was, “Have I answered that on our website?”. And remember, I’m not talking about one to two-sentence answers, I am talking about really answering the question, deep explanation, without bias, providing detailed information, just like a teacher trying to educate the student.

And frankly, I had no idea that this brainstorming activity and coming out with detailed answers would end up being something that will help guide numerous other sales and marketing teams to do for their own “questions from customers”.

The fact is, every industry has hundreds of questions about what prospects and customers want to know when they’re making a buying decision. Everyone wants to feel like they’ve made an informed buying decision and they certainly don’t want to make any mistakes.

And, every industry has hundreds of buyer-based questions but the sad reality is that most company websites don’t even address more than a dozen of these questions.

This whole thing is contrary to the very nature of that phrase which we call “building trust’. As consumers, we expect to be fed detailed information about the product or service. As a business, we like to talk about ourselves and therefore don’t focus on what our prospects and customers are thinking, worrying, and asking about.

So, to put this into action, start brainstorming every question you or your team have been asked by a prospect or customer. Focus on his or her fears, issues, and worries. State them down exactly as the customer ask them, not the way you (or your team or business) would state them. Once you’ve completed the list, you have the foundation for your entire articles or videos contents that can be put on your company’s website or can be sent to relevant customers.

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However, if you are struggling to come up with the questions, frankly speaking, you have lost touch with your ideal customer or client. If this is the case, it’s time to get up with your sales team, and customer service team and relearn what your ideal customer wants to know to be able to make an informed buying decision.

Hope this helps. See you all in my next article.

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