Using Email Marketing -Tools, Processes, and Terminology

 

Using Email Marketing- Tools, Processes, and Terminology

As email marketing has evolved over the years, so have email marketing tools. We’ve moved from mass email marketing to highly targeted, time-sensitive, and event-triggered email marketing. As spam filters improved and more companies stopped sending unsolicited email messages, consumers discovered that they want to hear about promotions, offers, deals, news, and more from companies via emails.

Naturally, competition in the email service provider market has grown. More companies are now offering email marketing tools and these companies are also offering a long list of features within their software applications. All these tools and terminology can get confusing, so it’s always better to get to know and understand the key terms discussed in this article. Without this knowledge, you could invest time and money into tools that you don’t need.

ESP ( Email Service Provider)

An ESP provides software that enables you to send email messages to lists of people at a specific time. You are able to create multiple lists, segment those lists into smaller groups of people and even automatically send newsletters and specific campaigns that you have created. Thus, an ESP provides easy-to-use design tools for you to create messages that look highly professional. An ESP can also offer great-looking opt-in forms you can use on your website to collect email addresses from new subscribers. Some ESPs use simple automation features that allow you to set up a series of messages, which are automatically sent to people on your list at a specific time or when a recipient clicks on the link in a message.

Think of ESP’s software as a tool to build relationships with consumers and makes sales. Popular ESPs include Mailchimp, Constant Contact, iContact, AWeber, GetResponse and ConvertKit to name a few.

Click Here For Freebies and Giftcards

Market Automation

Marketing automation providers are the ones that developed software that enables you to do email marketing and much more. Using marketing automation software, you can integrate your email marketing, content marketing, online advertising, and many more marketing efforts so you can track leads from acquisition to conversions. The goal of using this software is to streamline and automate tasks to save time and money. This software also helps in the tracking which enables you to better identify which tactics perform the best and adjust your marketing budget according

Marketing automation is all about lead nurturing and moving consumers through the marketing funnel. This software offers advanced segmentation features to ensure highly targeted audiences get the best messages at specific times. The automation features are also advanced so a business can run much of its marketing on autopilot once it is set up. Popular marketing automation software providers include HubSpot, Marketo, SharpSpring and Pardot by Salesforce.

CRM (Customer Relationship Management)

A CRM is a sales tool- not a marketing tool, even though there is some overlap.

CRM software enables you to follow a person’s timeline within your business. You can quickly see all of a person’s contact information, your interactions with this person, dates, and data on phone conversations, data about the person’s needs and preferences, their purchases history, and more.

The goal of using CRM software is to improve interactions between your business and consumers so they’re more likely to buy and to tell other people about how satisfied they are buying from you. You can easily track prospects and close more sales when you have all this useful information at your fingertips. Popular CRM software are those from Salesforce, Zoho CRM, Insightly, PipelineDeals, Nimble, and Netsuite CRM.

Email marketing is effective but it is not the only marketing tactic you should be using to grow your brand or business. Rather, it’s one piece of an integrated marketing plan. An integrated marketing plan is a combination of all marketing channels like social media, advertising, direct mail, point-of-sale, and so on. It focuses on marketing communications and includes strategies to build the brand or business based on these 3 fundamental rules:

  1. Consistency — All marketing messages and materials must be consistent with the brand.
  2. Persistence — Brands are not built overnight. You must be persistent in getting your brand messages in front of consumers again and again.
  3. Restraint — It can be tempting to expand your band quickly but don’t follow every opportunity that comes along or you could dilute your brand. If an opportunity doesn’t match your brand or doesn’t match your brand’s criteria, don’t pursue it.

These 3 rules of branding are important as they keep you from confusing your customers as brand confusion is the number one brand killer. If your brand doesn’t meet customers’ expectations based on your brand criteria, they will turn away in search of another brand that meets their expectations. By creating an integrated marketing plan, it helps to ensure that your marketing messages consistently represent your brand across channels and position your brand for further growth.

Hope the above information is useful. See you all in my next article.

You cannot app ud town sory

Comments

Post a Comment

Popular posts from this blog

Single or Double Opt-In — Which Should You Use?

Image
  Single or Double Opt-In — Which Should You Use? The great debate about whether email marketers should use double or single opt-in when collecting subscriber email addresses has been going on for many years. Only you can decide which you’ll use based on your goals. Single opt-in is the simplest opt-in process. You publish a subscription form online and ask people to submit their email addresses to subscribe to your list. After they type in their email addresses and hit the subscribe button, they’re done. That’s all there is to it. They’re on your list and you can send them your email marketing messages. Double opt-in adds a second step to the subscription. After subscribers enter their email addresses and hit the subscribe button on your online form, they receive an email message asking them to verify their subscription. When they open the message, they’re told to click on the link to complete the verification. If they don’t click that link, they won’t get on your email lis...
Read more

Why You Must Have A Marketing Funnel

Image
  Why You Must Have A Marketing Funnel If you have a business, then you probably have funnels in place and you don’t even realize it. If you have a website, you already have a funnel. That’s because funnels aren’t just for marketing although they overlap with marketing in some ways. So let’s explore what a funnel really is. A marketing funnel is visually represented by the same type of funnel used in cooking or automotive work. It’s a conical object with a large hole at the top and a small hole at the bottom. An example is a funnel used to pour oil from a container into the oil compartment of your car. And a marketing funnel would do the same thing- to ensure every person completes a specific task. However, this is not always the case. The entire customer list will enter the funnel at the top but unlike the funnel used in cooking or in automotive work, not everyone from the customer lists makes it to the bottom. You end up losing people along the way but your goal is to get as many...
Read more

Integrity — Can Make You Rich

Image
  Integrity — Can Make You Rich Wouldn’t it be a great world if everyone had this sense of integrity? We could once again live in a world where we didn’t have to lock our cars and put alarms on our houses and never need to shred our paperwork again. Waiting for that to happen would get us accused of shameless wishful thinking. Instead, every one of us should adopt a high level of personal integrity because, according to experts in this field, it’s the best way to get rich and stay rich. The late great mentor, Earl Nightingale once wrote, “If honesty did not exist, it would have to be invented, as it is the surest way of getting rich.” I agree with this because almost every successful person I ever knew or read about had a very high level of personal integrity. Sure, we all have met people who have made a lot of money using standards that were less than perfect, some even unethical, but ultimately they always fell from grace. I am sure you point out many people who were talente...
Read more