The Power Of Your True Voice

The Power Of Your True Voice

 How would you feel about doing marketing for your business or product if it felt completely authentic and truthful?  Surely, you will feel more confident and natural and you are able to market it well.

Using your True Voice to market your firm or product feels natural, sounds authentic, and just seems to flow. The True Voice of your business or product is in the words that seem to show up again and again in the way you describe your company, the way others introduce you and your company, and the way clients express their appreciation for what your company did for them. But sadly, many companies never recognize or harness their True Voice, so their marketing material sounds generic or insincere.

Here are the 4 tips on how to find and use The True Voice of your business from articles in Google and business magazines.

Listen To Yourself

The next time someone asks you to describe what you do or to tell them about your company, listen to yourself as you talk. If you have developed an "elevator speech" write it down and take a good look at it. What verbs are you using? What adjectives? What nouns? Make a list and work on it so that it sounds more natural and authentic.

Listen To Your Clients


Take some of your best clients to lunch and ask them to tell you what they like about your company. Explain to them that you are rethinking your company marketing plan and want to make sure that you are on the right track. Or you can also pull out emails sent by happy customers and look at the words they use. Once again, list down the nouns, adjectives, verbs, and phrases they used. If some of the words appeared more than once, underline the words and phrases that are used frequently.

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Listen To Your Employees


Ask your employees what they like most about what they do. Ask them to tell you about how they help customers. Ask them to describe the business and the products and the solutions you provide. What problem or need do they think they are solving. Add those repeated keywords and phrases to your list.

Listen To Your Friends

If you are introduced at a business function by one of your colleagues, what words does he or she use to describe your business or your service? What problem does he or she say you solve?  Then compare them with your own marketing materials. Do the same solutions or phrases pop up frequently? Then, write them down. 

By now, you will have a list of keywords and phrases that naturally describe what you do, who you serve, and what benefits you provide. To use your True Voice, take the most powerful words from your list and look for ways to use those words and phrases throughout your spoken and written communications.

When you use these True Voice words and phrases, you will feel honest and comfortable, because the words come from who you really are and from the mission of your company. You will find that the words make it easy to differentiate your products or services because they come from the strength and from the tangible benefits you have provided to your customers.

And using the True Voice of your business will make your message unique, compelling, and natural and you'll feel more comfortable and confident sharing your information in a voice that feels right for you.

Click Here for a Truly Proven Product That Provides Real Work and Real Income














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