Why The Money Really Is In The Email List

WHY THE MONEY REALLY IS IN THE EMAIL LIST





“Having a List of dedicated fans and clients is the single most important asset any business can have. Having a list is the best way to deepen a relationship with your audience. It’s where you share your story, your purpose, and your insight. It’s where you can turn prospects into rabid fans.”

When you think about how many visitors you lost in the early days because you had nothing to offer and no way of being able to contact them again, it makes you kick yourself. You also had this strange perception in your head that `list’ and ‘building’ were two dirty words. In fact they are two of the smartest words ever.

List = your tribe. Building = profitability.

Money doesn’t grow on trees, it grows in your list and all those times you’ve heard that your list is your business, it’s true.

Actually your `list’ is really your blog subscribers, newsletter readers, Twitter followers, Facebook or MySpace friends — these are all people who have given you permission to contact them. Seth Godin calls these lists and groups ‘permission assets’. The more relevant and valuable messages you send these people, the more trust and credibility you earn with them — and the more likely they are to buy from you.

SeeWhy studied a sampling of 60,000 ecommerce transactions across a variety of sites in February 2011. They charted where the traffic was coming from initially, and then only recorded the people who actually loaded items into their shopping cart from the online sites. Look what reigned supreme in terms of sending them there in the first place? Yes you guessed it – email.

Now you’re impressed by the results, let’s get down to the basics of how to start a list.

“an email list is essentially a way for people to sign up and agree to receive communication from you–whether it’s new blog posts, special offers, exclusive communication or a standard newsletter, for example. And every single successful blogger, internet entrepreneur or small business owner who leverages the internet to market themselves HAS AN EMAIL LIST.  This is non-negotiable.”

The Real Benefits of having a list

Two words – communication and relationships.

Relationships:

How do you build friendships? You talk about things you have in common, you build trust based on what you both do and know and divulge to each other over time. Treat your new tribe member like a best friend, get them interested, get them into your sales funnel, make them feel good, help them out, offer them heaps of value and, sooner or later, if they like you enough they will buy from you and view you as a trusted resource.

It really is all about relationships. Think about it. You buy from people and brands you like, know and trust.

Click Here on How To Build A Business With Email Marketing.

Communication:

If you don’t call, email or meet up with your best friend often enough they’ll think you’re ignoring them or you’re just not as close as you used to be. This is one thing you need to learn early on. If you didn’t want to bother your new tribe members so regularly,  do so once a week, fairly consistently, like sending out a kind of branded email, with some interesting stuff to excite them.

People want to hear from you, regularly, about useful things, that benefit them and make them happier/ wealthier/ lovelier/ smarter/ more free/ more positive/ more fit – you name it – provide massive value consistent with your brand and topic.

Think about every email list you’re part of and what makes you open that person’s email every time? Is it because you find incredible value in it? Do you like what they’re promoting? Do they have funny stories? Useful tips? Timely videos?  You have become conditioned to open their emails because there’s a reward for doing so – you benefit.

If you do this with your own emails then not only are you building your authority, credibility and likeability with your audience, you also have a greater likelihood of your readers opening your emails with promotions and offers, because they’re used to it This means they’re more likely to buy from you too. This can take 7 or 8 touch-points by the way so don’t be disheartened.

Click Here on How To Build A Business With Email Marketing.


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