Marketing 101

  Using Email Marketing- Tools, Processes, and Terminology As email marketing has  evolved over the years, so have email marketing tools. We’ve moved from mass email marketing to highly targeted, time-sensitive, and event-triggered email marketing. As spam filters improved and more companies stopped sending unsolicited email messages, consumers discovered that they want to hear about promotions, offers, deals, news, and more from companies via emails. Naturally, competition in the email service provider market has grown. More companies are now offering email marketing tools and these companies are also offering a long list of features within their software applications. All these tools and terminology can get confusing, so it’s always better to get to know and understand the key terms discussed in this article. Without this knowledge, you could invest time and money into tools that you don’t need. ESP ( Email Service Provider) An ESP provides software that enables you to send...

The Power Of Your True Voice   How would you feel about doing marketing for your business or product if it felt completely authentic and truthful?  Surely, you will feel more confident and natural and you are able to market it well. Using your True Voice to market your firm or product feels natural, sounds authentic, and just seems to flow. The True Voice of your business or product is in the words that seem to show up again and again in the way you describe your company, the way others introduce you and your company, and the way clients express their appreciation for what your company did for them. But sadly, many companies never recognize or harness their True Voice, so their marketing material sounds generic or insincere. Here are the 4 tips on how to find and use The True Voice of your business from articles in Google and business magazines. Listen To Yourself The next time someone asks you to describe what you do or to tell them about your company, listen to yourself as ...

  How To Improve Email Deliverability Just because you hit the send button doesn’t mean the people on your email list will receive your message. Even if they have opt-in to receive email from you, studies have shown that for every 5 opt-in messages sent, at least 1 doesn’t make it to the inbox. Surely, you do not want this to happen. Sending messages that never land in the recipients’ inboxes is a waste of time and money. Consider this, internet service providers (ISP) have a single goal that is to keep spam out of their customers’ inboxes. When you send out messages, your ISP send them to recipients such as Google, Yahoo, Comcast, and so on. The receiving ISPs have a long filtering process in place to check the incoming messages for potential spam. If one or more of these flags are detected, the message is flagged as spam and goes directly to the recipient’s spam or junk folder. Even if you are sending legitimate messages that people have opt-in to receive, your message could stil...