Marketing 101

  40 Lead Magnets You Can Create Here’s how a lead magnet email marketing program might work: a. You create a lead magnet that your target audience wants or needs b. Your target audience provides their email addresses to you to download or access the lead magnet c. You deliver the lead magnet to the people who opt into your list to get it d. You follow up with ongoing email messages to nurture the relationship with your subscribers and convert them into buying customers. The list below is 40 Lead magnets you can create. Checklist Worksheet Workbook Cheat Sheet Ebook Webinar Timeline Mini Video Course Templates Calendar Recipe Swipe File White Paper Video Resource List Plan or Planner Tutorial Sample Files or Documents Report Infographic Case Study Spreadsheet How To Guide Toolkit Contest/Giveaway Discount or Coupon Free Trial Free Demonstration Free Coaching or Counselling Sessions Audio Content Images Quotes or Quote Collections Email Course Free Sample Box Script PDF Version of A...

  Creating A Good Lead Magnet Lead magnets can be used to acquire, nurture and convert prospects into buying customers. In simplest terms, a lead magnet is a bride. It’s a free incentive given in exchange for potential customers’ email addresses. If the incentive is good enough, you could ask for even more information, such as name, address, phone number, and more. However, people put a high perceived value on their email addresses. They know that giving out their email addresses can lead to high volumes of unwanted email messages. Therefore, your lead magnets must be perceived by prospects as having an equal or greater value than their email addresses, or they won’t be willing to exchange their email addresses for your lead magnets. A good lead magnet attracts a qualified audience of relevant consumers. Most of the lead magnets used by marketers today are forms of digital content, such as an ebook, checklist, worksheet, tutorial, template, or other lead-generating value-adds....

  What Is Email Management? Email Management is the systematic supervision of the quality and quantity of electronic messages sent from within and received by an organization or a business. Some email marketing tools are so filled with features that they become difficult to use. Others are so simple that they might not offer the power you need. If you feel overwhelmed by all this, go back to your goals and let them guide you. Don’t overbuy, but make sure you have adequate functionality to leverage email marketing adequately. The following are several administration and management features you should think about as you compare email marketing tools. Bulk Editing How easy is it to edit multiple contacts in your email marketing tools? Do you have to manually open each contact and record individually to make changes, or are there steps you can follow to edit many at the same time? For example, if you want to add 100 contacts to a list or remove a tag from dozens of contacts, can you mo...

  Single or Double Opt-In — Which Should You Use? The great debate about whether email marketers should use double or single opt-in when collecting subscriber email addresses has been going on for many years. Only you can decide which you’ll use based on your goals. Single opt-in is the simplest opt-in process. You publish a subscription form online and ask people to submit their email addresses to subscribe to your list. After they type in their email addresses and hit the subscribe button, they’re done. That’s all there is to it. They’re on your list and you can send them your email marketing messages. Double opt-in adds a second step to the subscription. After subscribers enter their email addresses and hit the subscribe button on your online form, they receive an email message asking them to verify their subscription. When they open the message, they’re told to click on the link to complete the verification. If they don’t click that link, they won’t get on your email lis...

  Email Message Design and Setup An email message that looks awful is unlikely to help your business. Design is a direct reflection of your brand and company, so every email message you send should accurately support your brand promise. People are very visual, and design is the first thing they see when they open your message. Make sure you choose an email marketing tool that enables you to easily create professional-looking messages. There are four factors you should consider as you compare email marketing service providers. They are templates, customization, mobility, automation, and campaign setup. Templates Fortunately, email marketing providers solve this problem by providing attractive templates that you can use to create your messages. You don’t need to be a designer to use them. Most often, these templates are easy to use, using a drag-and-drop editing tool. You simply move the sections around, add new sections where you need them, add your text, upload images and you...

  Important Of List Segmentation Segmentation of your email list can increase your message open rate by nearly 15 percent and the number of clicks on links within your messages by 60 percent, according to statistics from MailChimp. For years, research has shown that segmentation improves not just open rates and clicks but also deliverability, sales leads, transactions, revenue, and more. In other words, if you’re not segmenting your email marketing list, you’re losing opportunities to reach your goals. So, what exactly does it mean to segment your list? List segmentation is the process of breaking your email marketing list up into smaller groups of people with similar demographic and behavioral traits. These traits are used by marketers to build buyer personas for the specific purpose of audience segmentation. Rather than offering everyone on your list the same thing, you can send targeted offers to specific groups of people on your list that are most likely to appeal to them. For ...

  Managing Conversation Many years back, in the early days of social networking, I send an email to a group of technical staff in the company where I used to work. The email was about some new changes in the processes and design of a mold. I hit “send” and prepared to move on to other tasks of the day. Within about 15 minutes, a return email landed in my box. A relatively new employee in the technical department had replied to my email — with corrections. many, many corrections. It was marked with comments, suggestions, and references to other sources of information on the processes and design. He had torn the information in my email to pieces.  For many corporate leaders, this would mark the end of the story (and possibly that employee’s career). This type of exchange, however, is a platform for continued conversation. Since the responder and I were both in the same location, but in different buildings, I took the opportunity to step away from my office and look for him. I fo...