Marketing 101

  Selling A Product…. Selling a product that no one wants to pay for it, is the granddaddy of business killers. The key is getting your first customer. According to a consistent pattern adopted by society, new ideas or technology are first embraced by a relatively small group of people whom we call Innovators — they are those who are relatively open to trying new things. These innovators are then instrumental in spreading the word to the next group called Early Adopters, who need more convincing but are quite receptive, they then help spread the word to a group of early majority buyers, who like to wait to hear about innovation from the earlier adopters. Once these groups have come on board, the last two groups — the late Majority and the Laggards — finally embrace the innovation. Though the Innovators and Early Adopters are described as relatively receptive in practice, they can be hard to identify — and getting them to purchase can require a good deal of persuasion about the meri...

  I Have A Dream….. No matter how big the idea or dream is, they should all share one single underlying goal: the desire to solve a problem. Whether you're inventing something new or simply developing a new approach, a great business starts with a great solution. Here are 10 questions that can help you to effectively evaluate your ideas. What problems are you trying to solve, and how will you solve it? Don’t think too hard here. Simply identify the problem, and briefly explain the solution that your business will offer. 2. Is someone else already solving this problem? Most likely, there will be other people trying to solve the same problem that you are. That’s not necessarily a bad thing. Watch closely, and study each part of their business. You might discover that by making only a small tweak, you can capture a large piece of the market. 3. How is your solution better than or different from your competitors? Assuming you will have some competition, you must next identify how ...

  Entrepreneur — To Be or Not To Be The age of entrepreneurship is upon us. We are now seeing the highest rate of new business creation in over a decade, and many of these companies are being started by first-time entrepreneurs. As technology advances and creates an abundance of new and exciting opportunities, more and more people are mustering up the courage to abandon a career that they don’t really like in order to embrace one that is deeply meaningful. However, it takes more than hunger and desire to achieve success — and great effort also comes with great challenges. Based on available data, more than half of small businesses fail within the first five years — a number that will only continue to rise. For those businesses that do survive, many will struggle to ver achieve significant growth. So why do entrepreneurs have such a difficult time getting their ventures off the ground? Could it be a shortage of capital? A lack of connections? The greatest hurdle standing in th...

  How To Have A Successful Email Campaign As far as I am concerned, the most important tool you need in Email Marketing campaign is an autoresponder. What is an autoresponder? It’s a virtual software that works like a fax-on-demand. It sends out pre-programmed emails at the time you set it to send them out.I call it a virtual secretary because it does the work of a traditional secretary and more. I also call it a virtual salesman because it handles my sales inquiries and automates the sales process for me. Life online would have been hell but for an autoresponder. There are a whole lot of autoresponders but I prefer using GetResponse for my Email marketing campaign. The advantages of using an autoresponder are really enormous. Just view this checklist.  With an autoresponder, you can: *Increase Your Income! Make your website visitors to opt into your email campaign mailing list. Convert your prospects into paying customers. *Enlarge Your Mailing List! Add a simple web for...

  Tips For Online Marketing Beginners It’s a challenge, to say the least, these days for anyone new to the internet to successfully develop an online business idea or make money from a business opportunity whether it is from their own product or from promoting one of the myriad of products that are made available through the Internet almost every day! People new to internet marketing and making money online are usually referred to as “newbies”. Even the not-so newbies to the online business world find it incredibly difficult to stay focused and motivated sometimes when exposed to the constant bombardment of the latest must-have marketing strategies, killer products, new traffic-building methods, and numerous other so-called guaranteed money-making ideas. There is so much information coming at you that it feels like you’re drowning in a sea of business ideas all of which must be explored in case you miss the one that makes you the big money. It’s impossible of course to explore them...

Is Affiliate Marketing A Waste Of Time? Affiliate marketing is not a waste of time. It can bring you massive rewards (high incomes) if done correctly. Here are 10 mistakes both in your approach and methods you need to avoid if you are to do this and realistically earn decent money online. Mistake 1 — Expecting an instant return This is the first crucial reason why so many new affiliates leave the industry after just a couple of months. They don’t recognize the need to build your presence on the web, demonstrate your own expertise to your visitors, and allow your site to grow organically in your niche circles and with search engines. This means you are not going to make any money for the first month, maybe two, maybe three, but if you persist, and put yourself out there, then the returns will be just around the corner. You really do get what you put into your marketing strategy- remember there is no such thing as the holy grail of an overnight, automated, turnkey profit machine whic...

  Ways To Grow Your List   Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services. If you’ve captured email addresses from your prior customers, then you have a great head start. Every person who has purchased from you in the past could become a repeat customer. Email marketing helps to strengthen their relationship with your brand, so in time, they could become loyal customers. The most effective tactics to grow your email list according to marketers are social media advertising, content marketing, and search engine optimization. Using these tactics and more to build your list is vital to growing your business. Remember, the power is in your list. You own it and you can use it to your advantage.  Here are 16 ways to grow your email list: 1. Create Awesome Content: The 1st thing is why people subscribe to your newsletter. If you write something new & unique that people can only find by yo...