Marketing 101

  1. Email marketing has a return on investment (ROI) of $36 for every $1 spent Email marketing makes money. For every $1 you spend on email marketing , you can expect an average return of $36 . That’s a higher return than you can expect from any other form of marketing — digital or otherwise. While there are many benefits of email marketing for small businesses , ROI is the one that actually keeps you in business. 2. Billions of emails are sent every day 306 billion to be exact. And this number is expected to reach 361 billion by the end of 2024. Even though there are more ways to reach customers than ever before, it’s clear that email is still one of the most popular modes of communication. 3. Email is used worldwide According to Radicati’s 2020 Email Statistics report, email is used by over 4 billion people — over half of the world’s population. And that number is only going up. It’s estimated that another half a billion people will be using email by 2024. The simple trut...

  As an entrepreneur or marketer, your success lies very much in what you can control and one of the most suitable and powerful things you own and control is your email list. The growing acceptance of permission-based email marketing has turned what was once considered a spammer's tactic into a core marketing strategy for businesses of all sizes. You can now harness the power of your email marketing list to grow your business. Today's consumers are inundated with messages every day. From traditional media like TV, radio to social media, online advertising, online video and yes, email marketing, the amount of communication clutter people are exposed to on a daily basis continues to increase. Standing out in this crowded world, both online and offline becomes more and more difficult. Making matter worse is the constant changing of the rules, particularly in the social media and search engine optimization space where players like Facebook and Google seem to adjust their rules very...