Pros and Cons of Email Marketing
As an entrepreneur or a marketer, your success lies very much in what you can control and one of the most powerful and valuable thing that you own and control is your email marketing list. The growing acceptance of permission based email marketing has turned what was once considered a spammer's tactics into an important strategy for businesses of all sizes. Today's consumers are bombarded with messages at every instant , everyday. From traditional media like TV, radio, to social media, online marketing, online videos and of course email marketing space. The amount of communication that people are exposed to continue to increase each and everyday. To stand out in this crowded world, both online and offline, is more difficult than ever. To complicate matter is the constant changing of rules, particularly in the social media and search engine optimization space by big players like Facebook and Google. To be successful, business owners and marketers must be extremely agile and r...